Today Brooks Running launched a new global brand platform, “Let’s Run There,” inspired by the evolving role that running plays in consumers’ health and wellness journeys.
The platform is rooted in the understanding that everyone is moving along their individual path towards something and is an invitation to help everyone unlock the best in themselves.
Brooks’ new brand position aims to resonate with both runners and a broader audience of active individuals. It reflects evolving attitudes towards fitness and highlights running’s multifaceted role in health and wellness. Insights from Brooks’ Run-Sights Lab show that newer generations, particularly Gen Z, view running as serving different purposes, from mental clarity to social connection.
The Let’s Run There campaign marks Brooks’ largest effort from its in-house Creative Lab since 2022. Directed by Camp4 Collective, the 30-second anthem spot celebrates the transformative power of running, urging everyone to pursue their personal “There” – whether it’s a finish line, a new outlook, or a sensation.
The campaign highlights the diverse possibilities and purposes unique to each individual through movement. Brooks also secured its first major pop music license for the anthem spot, featuring “Burning” by the Yeah Yeah Yeahs, emphasizing how music and movement can ignite inner passion.
The Let’s Run There positioning is paired with a refreshed brand expression, with updates to Brooks’ typography, color palette, imagery, voice and sound.
“The new platform is the culmination of the inspiration we found in a journal – a universal source of stories and a window into how someone moves through life’s triumphs, struggles, celebrations and lessons.
The beauty of Let’s Run There is that it can tell multidimensional stories and amplify the joy and energy of the run.” said Mike Peck, Vice President of Creative at Brooks.
Let’s Run There builds on the energy found in Brooks’ long-term “Run Happy” mantra, which was introduced in 1999 and served as Brooks’ tagline since 2009.
Let’s Run There continues to set Brooks apart from the category’s traditional emphasis on running functionality, often driven by pain and grit, tapping into powerful and inclusive language that mirrors globally changing movement perspectives.
Run Happy will remain an internal mantra embedded in Brooks’ DNA and culture as Brooks evolves as a brand.
