Adidas introduces new colorways for its updated SUPERNOVA franchise, inspired by the joy of running. The shoes, now available in vibrant Orange Spark, are complemented by matching apparel pieces.
The franchise includes the SUPERNOVA RISE, alongside new models: the SUPERNOVA SOLUTION and SUPERNOVA STRIDE. All feature Adidas’ re-engineered super foam, Dreamstrike+, offering unmatched comfort and cushioning.
In addition to the Dreamstrike+ foam, the three models offer distinct features:
SUPERNOVA RISE
- Support Rods: The sole incorporates a system of dense bottom-loaded foam for neutral support from heel to toe, ensuring smooth transitions.
- Comfort Heel Fit: Softly supportive cushioned foam and gentle textile around the heel provide comfortable support.
SUPERNOVA STRIDE
- Carrier EVA: Forefoot cushioning is supported by a complementary carrier EVA for dynamic and supportive transitions.
- ADIWEAR Outsole: An innovative, durable rubber outsole that offers optimal traction with strategically designed cutouts for grip.
SUPERNOVA SOLUTION
- Stability Support Rods: Dual-density support rods and optimized geometry on the medial side for enhanced support where needed.
- ADIWEAR Outsole: Durable rubber outsole with strategically designed cutouts for optimal traction where runners need it most.
All three models are crafted to redefine comfort standards, addressing the need for a comfortable everyday running shoe. However, uncomfortable shoes are deterring many from lacing up and hitting the streets.
EMBARK ON YOUR RUNNING JOURNEY WITH ADIDAS MALAYSIA
Adidas Malaysia will introduce the new Supernova with exciting activations, starting with the Supernova Virtual Simulator.
Participants can experience running like never before at designated simulation zones in select stores, earning complimentary shoelaces by completing a two-minute run between February 29th and March 10th, 2024.
Customers purchasing the adidas Supernova between February 15th and March 10th, 2024, will receive a Supernova Comfort Kit, including socks and a training cap, while supplies last in Peninsular Malaysia stores.
adidas will also host the Supernova Run, powered by adidas Runners Kuala Lumpur (ARKL), offering runners of all levels a chance to experience the comfort of the Supernova firsthand and enjoy a holistic running experience.
Event details are as follows:
- Date: March 9th, 2024
- Time: 6:30 am to 12:30 pm
- Location: Workshop 1, Sentul Depot
Interested members can register through the adidas Running App. Registration details will be announced on Instagram @adidasMY.
The SUPERNOVA RISE is priced at RM 599, the SUPERNOVA SOLUTION at RM 599, and the SUPERNOVA STRIDE at RM 449. All models will be available for purchase globally starting February 15, 2024.
For more information, visit https://www.adidas.com.my/en/running or follow @adidasMY on Instagram.
