Sports Direct Malaysia continues to strengthen its presence in the local sports retail segment with the opening of its third elevated flagship at IOI City Mall, Putrajaya – a move that highlights its commitment to delivering a world-class shopping experience to Malaysian sports fans.
Spanning over 20,000 square feet, this new store is designed as a one-stop destination for everyone — from professional athletes and weekend players to families looking for the best sports apparel and equipment.
Featuring global brands such as Nike, adidas, Asics, New Balance, as well as Everlast, Karrimor and Slazenger, customers can enjoy a much wider product selection.
For football enthusiasts, this is a must-visit spot as Sports Direct introduces its largest Football Zone in Malaysia, showcasing an elite football boot wall, club and national jerseys, and a variety of training accessories.
The area is arranged in a more modern and immersive layout, perfect for players looking to upgrade their gear.
The presence of USC, offering premium lifestyle brands like Jack Wills, Fila, Vans and Converse, brings a fresh touch for visitors who value off-field style.
Beyond that, the store is enhanced with digital elements through dynamic LED displays featuring real-time promotions and the latest collections, making it one of the most modern shopping experiences in Malaysia.
The overall design is elevated with mirror ceilings, an LED tunnel, and a special mural celebrating the identity of Putrajaya.
It is not just a store, but a space that blends global innovation with local spirit.
According to Dave Forsey, General Manager of APMEA, this opening symbolizes Sports Direct’s continuous effort to raise the standard of sports retail in the country:
“Whether you’re a professional athlete or simply staying active with your family, this store is built for you.”
With this opening, it is no exaggeration to say that Sports Direct has just set a new benchmark for sports retail in Malaysia.
Comments are closed.