ADIDAS invites you to step into Malaysia’s pioneering “Home of Sports” concept store, nestled in the heart of Kuala Lumpur.
This cutting-edge retail destination is poised to redefine the shopping experience for athletes, fitness aficionados, and trendsetting individuals alike.
Situated on the Lower Ground floor in close proximity to centre court at Mid Valley, the all-new Adidas Home of Sports concept store sprawls across an expansive 10,925 square feet, crafting an immersive haven that mirrors the brand’s unwavering dedication to sports, inclusivity, sustainability, and groundbreaking innovation.
It stands as a testament to Adidas’ steadfast commitment to placing consumers at the core of their endeavors. The Home of Sports is conceived as a vibrant hub, fostering a sense of community, inspiration, and performance excellence.
adidas Home of Sports
Malaysia’s 1st Home of Sports is a space where communities may connect through adidas to celebrate their unique journeys united through a mutual passion for sport. Creating a platform for all to feel accepted and be a part of something bigger than themselves, the store embodies how a home isn’t only a place but a mindset and a feeling.
Unparalleled Product Selection
The store features adidas’ latest and most exceptional products that range across all categories such as Performance, Sportswear and Originals collections for both genders, with a wide array of kids products.
Built for Change
In line with the brands’ steadfast commitment to sustainability, the Home of Sport features sustainable design principles, materials and elements. Consumers are able to discover sustainable product offerings for those equally committed to the brand’s mission of ending plastic waste and creating meaningful change.
Innovative Displays
The store features dedicated sections showcasing adidas’ latest innovations in sportswear and footwear technology, allowing customers to stay ahead of the game. The Malaysian Home of Sport also features numerous digital touchpoints to engage consumers better than ever before.
Championing Local Creativity
As Malaysia’s inaugural Home of Sport concept store, adidas collaborated with two talented local female artists to create exclusive localized artwork celebrating women’s creative expression. Hanisah and Syikin, with their unique artistic talents, crafted pieces inspired by Malaysian culture and adidas, aligning perfectly with the brand’s ethos.
Hanisah Johari – Woven Piece
Hanisah’s constant work is an exploration of texture, dimensions and scale in which traditional hand techniques such as knotting, hooking, and weaving, are applied to create expressive and fluid forms. Her interest in creating macramé decor and furniture is sustained by the versatility in design and skill sets that seem endless.
Immediately upon entering, consumers were welcomed by Hanisah Johari’s woven piece, she was given textiles from deadstock adidas products such as apparels, sports bras and shoes, to unleash her creativity in creating the exclusive woven piece. Employing traditional weaving methods popularised by women; each twine, stitch and colour depicts the vibrant street of Brickfields Little India, interwoven with sports-inspired elements paying homage to pitch lines as well as geometries.
Syikin Abdullah – Mural Art
As they shop, consumers also discover four art pieces within the store, two distinct art pieces within the women and men’s fitting rooms and two hand painted pillars by Syikin Abdullah. Inspired by the motion and power behind adidas’ tagline of Impossible is Nothing, her artworks take inspiration from track lines and motions of key sports synonymous with adidas. Depicting sports women and men in their element, each character shows a different range of movement and performance. Syikin subtly calls back to her Malaysian roots with the incorporation of bold red hibiscus and native plants such as pothos and begonias.
The ‘Bunga Raya’
To celebrate the opening of Malaysia’s first Home of Sports concept store, adidas has introduced the Bunga Raya Key City Tee.
Inspired by the national Hibiscus flower, a symbol of Malaysia’s strength and values, customers who spend a minimum of RM 400 on adidas products from September 14th to October 5th, 2023, can receive a free matching Bunga Raya tote bag while supplies last. adiClub Members will also have access to Bunga Raya-themed merchandise available in-store.
Store Location
The 1st Malaysian Home of Sport concept store is located at Lower Ground near Centre Court, lot LG-088A, Mid Valley Megamall. For more information on the store and Bunga Raya-themed merchandise, keep an eye on the adidas Malaysia official Instagram @adidasMY.
