Adidas unveils the revival of Move For The Planet, a worldwide initiative mobilizing collective action for environmental impact.
The brand invites athletes globally to log their physical activities in diverse sports, generating funds for areas affected by heat waves, flooding, and other severe weather events.
Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “We’re excited to build on the success of the first year of Move for The Planet, which brought together a community of over one million people worldwide.
This year people can record movement in over 100 sports and we are expanding the programme’s impact to include a new set of projects and initiatives. Whether it’s taking part at the grassroots or competing at the highest level, we all have a deep connection to the places we play.
Together we can unite as a global sporting community to help some of those places, by making sports facilities more resilient to extreme weather conditions and providing education on sustainability.”
Common Goal is a global impact movement that aims to shift society towards a more sustainable and equitable future through sport – who unite Community organisations, athletes, clubs, brands and other stakeholders to collaborate towards the wellbeing of our people and planet.
The funds generated by Move For The Planet will be allocated to developing publicly accessible training materials and conducting training sessions with networks of NGOs and organizations. These initiatives aim to empower communities to contribute to a sustainable future for sports on a thriving planet.
Join the local Move For The Planet initiative with adidas Malaysia! Register for these upcoming events between May 10th and 22nd:
ARKL Move for the Planet – Night City Run:
- Date: May 10th, 2024 (Friday)
- Time: 7:30pm – 10:00pm
- Venue: MaTiC KL
- Details: Kickstart the campaign by running and tracking your time on the adidas Running app.
ARKL Move For The Planet – Morning City Run:
- Date: May 18th, 2024 (Saturday)
- Time: 6:00am – 10:30am
- Venue: Laman Indera Kayangan, Marina Putrajaya
- Details: Conclude the local activations with a morning run and discover sustainable food practices for a greener future.
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