Sports Direct Malaysia opened its latest elevated superstore at Tropicana Gardens Mall.
This store boasts a retail footprint of 28,000 sq. ft. including both Sports Direct and the new USC lifestyle facia, marking the 33rd store in Malaysia.
“We are continuing to develop & elevate our Sports Direct store concept, which will include the new USC lifestyle facia, hence providing a seamless crossover from sport to street and leisurewear,” commented Paul Gibbons, Managing Director of Frasers Group Asia.
The Tropicana Gardens store is uniquely zoned by key sports categories which include Football, Running, Training (fitness, cross-training, gym equipment, weights, boxing, and yoga), Rackets (badminton, tennis, and squash), Swimming (pool, beach, and water sports), SD Sports (basketball, rugby, extreme games, cycling, skates, and indoor games), SD Lifestyle (Kids Women, and Men) plus Outdoor (hiking, trekking, camping, and fishing).
