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SUTL Sportsland, a joint venture company of SUTL Global Pte Ltd has launched a new Nike Rise concept store following a refurbishment of its Nike store in Pavilion Mall.

Powered by premium member services that combine immersive in-store experiences such as early access to exclusive releases, launches, events, and data-driven personalization, the new Nike store brings an assortment of locally curated products and seasonal offerings across men, women, and kids.

As consumers become more discerning about improving their performance, treadmill trials are also offered to test shoes prior to purchase. A renewed focus on women provides female shoppers with a range of footwear and apparel collections for dance, fitness, running, yoga, and streetwear, as well as specialist services like bra fitting and personal styling by well-informed store athletes and category experts.

To create seamless consumer experiences Nike Pavilion blends brick-and-mortar space by offering appointment services for in-store shopping, home delivery, and curbside pickup where shoppers can collect their gear at designated points within the mall.

“Nike Pavilion is more than just another retail space. The store is carefully conceptualized with multiple touchpoints that offer consumers a fully immersive Nike experience. From informed in-store staff and member services to carefully-curated seasonal looks and displays, its appeal drives inspiration to sporting enthusiasts, deepens their connection with the local community, and brings the best product range that meets every individual’s needs,” stated Tarundeep Singh, senior director Nike Stores, Southeast Asia & India.

Nike Pavilion is located at Lot No. C5.03.00, level 5, Pavilion 168, Jalan Bukit Bintang, Kuala Lumpur.

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