adidas Malaysia opens a new Brand Center at Pavilion KL – the brand’s retail hub for its wide array of pinnacle products, fitted to elevate consumers’ shopping experience complemented with digital innovation and on-the-spot customisation.
The adidas Brand Center Pavilion KL unveils the brand’s first in-store customisation center in Southeast Asia – MakerLab – a focal point for in-store customisation where limitless creativity comes to life through the fusion of local artists collaboration & consumers’ exchange of ideas.
In line with adidas commitment in sustainability, the new flagship has dedicated a sustainability area – Shoppers from a far will spot the majestic art installation made from recycled yarn highlighting efforts in fighting ocean & plastic waste via Parley Ocean Plastic products.