With over 70 years of championing athletes and promoting sports in Malaysia, MILO® proudly announces its Platinum Sponsorship of SUKMA XXI Sarawak 2024. This national multi-sport event, featuring 37 sports and 488 events, will run from 17 to 24 August 2024.
To build excitement, MILO® engaged 10,000 students across nine Sarawak districts through mini-games and hands-on experiences in various sports, boosting local awareness and encouraging support for young athletes.
SUKMA XXI Sarawak 2024, a pair of hornbills named Satria and Satrina.
“MILO®’s support for SUKMA XXI underscores our long-standing commitment to nurturing future champions and promoting a healthier, more active community. We are honoured to be part of SUKMA XXI’s journey towards elevating Malaysian sports,” said Lim Kerwin, Head of Sports Marketing at MILO®.
Expressing gratitude, Datu Hii Chang Kee, CEO of SUKMA XXI Sarawak 2024, said, “We deeply appreciate MILO® as our Platinum Sponsor for this event celebrating our young athletes. Their generosity and support will significantly contribute to youth and sports development, reflecting a strong belief in the potential of our young talent.”
During SUKMA XXI, Malaysians can enjoy free MILO® from the iconic green MILO® trucks at venues across Sarawak. Additionally, the 360° Immersive MILO® Goodness Truck will make a special appearance at the main stadium in Kuching, offering a unique behind-the-scenes experience of MILO®’s natural goodness.
Wilayah Persekutuan teams, bringing them together.
A Pillar of Malaysia’s Sports Excellence
For decades, MILO® has been integral to Malaysia’s sporting culture, supporting events that inspire a love for sports. As the longest-running supporter of the Olympic Council of Malaysia (OCM), MILO® has backed Malaysian contingents since the 1956 Olympics and has partnered with the Malaysia School Sports Council (MSSM) for over 70 years, nurturing young talent.
MILO® also drives grassroots initiatives like MILO® Breakfast Day, MILO® Champions Clinic, and MILO® Hidup Bola, promoting healthy habits and engaging millions nationwide. Committed to an active, healthy lifestyle, MILO® continually enhances its products, earning the Healthier Choice Logo (HCL) as a beloved, nutritious beverage across generations.
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