GMG, a leading Middle Eastern conglomerate, is excited to announce the launch of Columbia, the iconic American sportswear brand, in Malaysia.
The new Columbia store at Mid Valley Megamall marks a significant milestone in the brand’s strategic expansion into Southeast Asia’s vibrant market, following successful debuts at Suria KLCC and Pavilion Bukit Jalil last October with GMG as the exclusive distributor.
Columbia, rooted in a passion for the outdoors, is based in Portland, Oregon, crafting high-performance gear tested in the diverse landscapes of the Pacific Northwest. With a commitment to innovation, the brand’s patented technologies like Omni-Heat™ and Omni-Tech™ ensure superior protection, making Columbia products ready for any outdoor adventure.
Columbia, more than an outdoor brand, represents a lifestyle of exploration and adventure. With its debut in Malaysia, the brand is committed to inspiring Malaysians to embrace outdoor activities, offering initiatives like hiking sessions and product education.