PUMA, the global sports brand known for blending sport and culture, has launched its biggest brand campaign yet – ‘Go Wild’ – a powerful evolution of its identity that inspires runners and athletes everywhere to chase their highs and unlock greatness by being their true selves.
For 75 years, PUMA has been home to icons who defy norms – from Tommie Smith to Usain Bolt – proving that greatness begins when you embrace who you truly are. Go Wild celebrates this spirit, championing individuality, instinct, and the raw joy of movement.
More than a call to perform, Go Wild is a call to feel – to tap into your inner fire and run wild. As PUMA redefines sport for a new generation, it invites every athlete – amateur or elite – to unleash their untamed energy and rediscover the power of being real.
To amplify this message, PUMA will roll out a dynamic content series spotlighting its ambassadors — from legends like Tommie Smith and Usain Bolt to modern icons like Mondo Duplantis — who’ve each redefined greatness through fearless self-expression. They are the Wild Ones, proving that when you run wild, you run free.
This bold campaign redefines what it means to run free, celebrating individuality, community, and the relentless pursuit of the runner’s high. The rollout in Malaysia will be supercharged through digital storytelling, social media activations, and high-energy on-ground experiences.
At the heart of the local launch is PUMA’s powerful “athlete-first” approach, which now proudly includes four of Malaysia’s top marathoners: Muhaizar Mohamad, Yeow Ni Jia, Ahmad Sayuti, and Naqib Haikal – all ready to run wild and inspire a new generation of athletes.
With the Go Wild campaign now making waves nationwide, get ready for a thrilling lineup of exclusive content, exciting promotions, immersive activities, and unforgettable stories – all driven by the passion and power of running.
Follow the wild. Chase the high. Join the movement.
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