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ASICS launched the new GEL-KINSEI™ Blast shoe, offering plush comfort for your run and energy return for your day.

Inspired by the GEL-KINSEI™ iterations from the mid-2000s, the smart and stylish GEL-KINSEI™ Blast unites Japanese craftsmanship with a modern design, for runners who seek top-level running technology with uplifting their minds. 

The GEL-KINSEI™ Blast features a PEBAX™ propulsion plate with FF BLAST™ PLUS cushioning in its midsole, combining to redirect the runner’s energy forward to create a faster feel, while enabling a smooth and cushioned landing every step of the way along your uplift journey.

Other key features of the shoe include the use of shock-absorbent GEL™ technology cushioning to deliver confidence throughout your run, and an engineered knit upper taking inspiration from a samurai’s armour, renowned for protecting the body while allowing it to move freely.

This helps provide excellent comfort and support, working with the eyelet system to stretch with the mid-foot to create a more locked-in feel. Similarly, the GEL-KINSEI™ Blast also features visual influences from the history of Japan, with detailing in the midsole mirroring a samurai’s curvaceous Katana sword.

The launch of the GEL-KINSEI™ Blast sees ASICS continue its mission to inspire as many people as possible to move their bodies to experience the mind-uplifting benefits of exercise. ASICS is tracking its progress by asking athletes to contribute to a live study that records the collective uplift score of every community and the world.

GEL-KINSEI™ Blast is available for men and women from ASICS retail, ASICS.COM and specialists running outlets in Malaysia from 29 September 2021 onwards at a retail price of RM749. Find out more about ASICS’ mission to move one million minds at MindUplifter.ASICS.com.

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