“Twitter and sports have brought out the best of each other for years,” said Maurizio Barbieri, Head of Sports and Gaming Partnerships for SEA and Greater China at Twitter.
“During this time, when sports fans can’t go to the events in person, they’ve turned Twitter into the largest sports venue in the world. The passion of sports fans on Twitter has never been higher, and the experience has never been better – any fans that are not yet on Twitter may not be getting the full experience.”
Due to the global pandermic, Twitter has taken on a new importance given the new normal for sporting events across the world. Now, while sports fans can’t go to events in-person, they’ve turned Twitter into the largest sports venue in the world.
– Did you know in Malaysia, between Q1 – Q3 there were 9.9M Tweets about sports, with 3.8M of those coming during Q3 alone?
– Did you know Week 1 of the F1 Championship saw 1.9M Tweets worldwide, up from 698K Tweets from Week 1 last year?
– Did you know on Liverpool’s game days, APAC generates a peak of 207K Tweets per day?
As one of the first global sporting events to return, F1 saw a big jump in conversations, as eager fans, and some new ones, gravitated to the F1 season. Week 1 of the 2020 F1 Championship saw 1.9M Tweets worldwide, up from 698K Tweets last year!
In Malaysia, perhaps no return was more anticipated than the English Premiership League. The resumption of the EPL season, as well as APAC fan favourite Liverpool’s path to the EPL championship, saw Liverpool fans across APAC quickly returning to gameday shape, driving a peak of 207K Tweets in APAC on Liverpool’s match days, with 61.6K Tweets coming from Malaysia.