After a stellar debut NBA season, receiving league-wide accolades, and winning NBA’s Rookie of the Year Award, LaMelo Ball has another personal accomplishment to announce: his first signature shoe with PUMA.
Global sports company PUMA has officially unveiled NBA superstar LaMelo Ball’s first PUMA signature basketball shoe, the MB.01. The MB.01 marks PUMA Hoops’ first signature shoe release since re-launching its basketball category in 2018. MB.01 joins the lineup of PUMA’s iconic basketball signature shoes named after basketball legends Walt “Clyde” Frazier and Ralph Sampson.
MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo. The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.
“I am excited to officially launch my first signature basketball shoe with PUMA,” said LaMelo Ball. “It’s crazy to see my vision come to life with the MB.01. The design process was very collaborative, incorporating my style and unique details like the rocket flames. I can’t wait to wear them on the court this season.”
Additional technology features of the MB.01 includesPUMA’sNitro Foam throughout the midsole for superior responsiveness and comfort, full coverage on-slip rubber compound for enhanced durability and traction, and breathable mono mesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.
The MB.01and full MB.01 apparel collection featuring a jacket, pants, shorts, T-shirts and more will retail for RM199 –RM479, and will be available starting 17th February 2022 inPUMA stores, PUMA.com and Footlocker Malaysia.
