Hydra’s design is inspired by Oakley’s legacy in the sport since the ’90s, encapsulating the highs and lows, and the excitement and adventure of riding waves and enjoying a day in and around the ocean with friends.
A campaign led by pro surfers and Team Oakley athletes Ethan Ewing and Griffin Colapinto – while on a surf trip in Indonesia – shows how Hydra captures the essence of “Good Times Only.”
Hydra features the Oakley original logo on the temples, a nod to other surf styles of the ‘80s and ‘90s like Razor Blades, Oakley’s first foray into surf culture-inspired eyewear. Hydra is accentuated by a modern trigger stem design reminiscent of Razor Blades’ silhouette.
Looking to the future of Oakley’s eyewear design, the brow of the frame has been modernized with a similar design architecture to what’s found in Oakley Kato®, the brand’s revolutionary eyewear launched in 2021.
Unique Oakley features round out the sunglass, including PrizmTM Lens Technology, which enhances color and contrast, as well as Unobtainium® no-slip grip nosepads with low-bridge fit options.
Oakley’s heritage in California surf culture of the ‘90s is an essential part of our brand DNA. Hydra is a testament to the tradition and legacy of the iconic surfers that graced the waves over two decades ago, whose tradition we keep alive”, said Nick Garfias, Oakley VP of Design.
The design language tips its hat to familiar past icons while integrating a future design language for the brand. Hydra seeks to reinspire the next generation of surf culture with endless possibilities.
Hydra is available in selected Oakley stores and Oakley-certified retailers.