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Under Armour has been advancing the technology in its run shoes for years, helping athletes achieve better runs with the HOVR run shoe suite that connects with the popular UA MapMyRun app.

The system became even smarter with a real-time Form Coaching feature that provided live feedback and custom advice to runners on how to improve their workouts.

Under Armour dove into data from tens of thousands of MapMyRun users and found that every runner has a unique cadence target range based on personal attributes like height, weight, and running pace. Finding that cadence can unlock improvements for runners by helping them run with as little effort as possible.

Under Armour identified a formula that determined an individual’s unique cadence target range using metrics that could be collected from a digital sensor embedded in the midsole of a running shoe and sent via Bluetooth to MapMyRun. That data then led to the development of Under Armour’s Form Coaching technology, providing runners with real-time, personalized feedback delivered audibly during a run.

The UA HOVR Infinite is the foundation of the UA HOVR run footwear suite. Introduced in 2018 and created for distance training, the ultra-performance shoe aims to provide goal-oriented runners with a consistent feel through an infinite number of miles.

The HOVR Infinite 3 now features a brand new HOVR midsole with 30% more HOVR cushioning for an, even more, energised ride, as well as fewer internal layers for a lighter feel. UA HOVR technology provides a ‘zero gravity feel’ to maintain energy return that helps eliminate the impact.

The engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it. You do not have to worry about going for a long-distance run, as the internal heel counter is designed for additional support that helps keep the back of the foot locked in place.

The die-cut, full-length EVA sockliner molds to the foot, eliminating slippage & providing ideal underfoot comfort. What’s more? It has carbon rubber pods under the heel which deliver greater traction & durability at high-impact strike zones

Connecting to UA MapMyRun App, it tracks and analyses your running metrics to help make you a better runner.

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