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Leading performance apparel and footwear brand Under Armour announced its KLCC flagship brand house’s reopening with a new retail concept. The new Brand House City Concept Store spans 5,300 sq ft, making it the largest Under Armour brand house in Malaysia. The new retail concept provides an experiential journey for the most passionate fitness enthusiasts and athletes.

Located on level 3 of Suria KLCC, the first step within the brand house is immediate transportation to the most intense athlete’s playground. From apparel, accessories to shoes, customers will be greeted by the new collections ready to armour you up. Alongside its bright and ecstatic interior, the store can give an instant boost of adrenaline to any visitor.

The brand house features a comprehensive range of Under Armour collections, including the latest collections such as the Curry Flow 9, the “Street Pack” Collection with Sesame Street, and the Spring Summer 2022 Collections. The Curry Flow 9 is now lighter and more breathable with the unique UA Warp upper technology which provides enhanced comfort and control throughout dynamic basketball movements.

The shoe is also available in a vibrant Sesame-inspired colorway that celebrates Sesame Street’s iconic characters. For the die-hard fans of Dwyane Johnson and Project Rock, the store houses a Project Rock Zone dedicated to the collaboration’s most iconic apparel and accessories.

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