If you are going to do something, do it well.
If you are going to run, run really fast.
If you want speed, put NITRO on!
PUMA’s cutting-edge supercritical foam technology – NITRO is infused with nitrogen gas striking a balance between cushioning, lightweight, and responsiveness.
Why is it a need for the Deviate NITRO?
The new Deviate NITRO has thrust PUMA’s newest running line into the limelight.
Combining two new foams NITRO and INNOPLATE, the Deviate NITRO offers maximum cushioning. The carbon fiber-plated running shoe helps propel your foot forward, while the INNOPLATE gives you a quicker toe-off for more forceful motion. You are going to the next level!
The Deviate NITRO’s 8mm heel-to-toe drop offers optimal cushioning and heel-to-toe transition. A durable rubber compound, PUMAGRIP, provides all-surface traction.
Ladies, here’s a piece of good news for you. With a narrower heel, lower in-step, and sculpted arch shape, the Deviate NITRO women’s shoes are created with a specific last engineered for you!
Put the Deviate NITRO on. You are ready to run faster.
Taking advantage of NITRO’s innovation, PUMA’s newest running line features three other running silhouettes: Velocity, Liberate, and Eternity. Each tagged to a different function.
Designed for cushioning and responsiveness, the Velocity NITRO is intelligently integrated NITRO to achieve ultimate comfort. It is meant for any distance and offers a smooth ride in a durable and well-fitting shoe.
The Liberate NITRO is the fastest option for short-distance runs and races. A simplified mono-mesh upper looks futuristic and drains water well should a runner encounter any moisture. The Liberate NITRO is the perfect choice for a fast tempo run or short race up to a half marathon.
The Eternity NITRO provides support and guidance that works for all foot strikes. This shoe is specifically designed for runners looking for more stability and support. PUMA’s new runGUIDE system sets the Eternity apart from the other shoes in the line.
The runGUIDE is a firm density rim that promotes proper alignment and keeps the foot centered through each stride. The Eternity NITRO midsole is comprised of NITRO, offering an incredibly lightweight shoe with a superior cushion.
For those who look to push past their limits, PUMA is having a 600km Deviate NITRO Challenge, where anyone of you can enjoy a 1-for-1 trade-in for a pair of Deviate Nitro upon completing 600km with your first pair of Deviate Nitro.
To join the challenge, you need to first purchase a pair of Deviate NITRO between 16 April to 16 July, and complete the distance goal in your Deviate NITRO by 31 Dec. Conveniently, you can track your progress via the PUMATRAC app which will validify your completion and allow you to trade in their shoes for a new pair of Deviate, Velocity, Liberate or Eternity at PUMA Retail Stores.