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Kuala Lumpur, May 15 2020 – Guillem Segarra, CEO of Indonesian-headquartered online grocery platform HappyFresh will be running a half marathon (21km) from his home to raise donation for people affected by the COVID-19 outbreak.

Calling for donation to come from anywhere globally, the initiative targets to raise US$ 100,000 while HappyFresh pledges US$ 10,000 to jump start the donation drive. Proceeds collected will be distributed equally to a selected organization in each of the countries HappyFresh operates in (Indonesia – Aksi Cepat Tanggap | Malaysia – Mums4Mum | Thailand – The Mirror Foundation)

Since the outbreak, HappyFresh has been providing online grocery delivery service to more households in the region. The HappyFresh platform received 5 to 10 times more traffic than usual and understands the significance of their service to families during this period. However, Segarra would like to fulfil more than just HappyFresh’s mission– to provide online grocery delivery to as many families in Southeast Asia as possible.

“HappyFresh as a company would like to help at a time when everyone needs it. Acts of kindness no matter how small or big will make that much of a difference. As for myself, I am so used to constantly being on the go, why not put that energy into a good cause while also being able to set a positive example for my team and others.” said Guillem Segarra, CEO, HappyFresh.

When asked what he would like to achieve from this donation drive, Segarra said “I may not be fast, but that isn’t the point. The objective is to do what we can to help those in need during this global pandemic, and I hope to achieve that by doing what I can do while staying at home.”

The donation drive is opened to anyone and can be done on the official Run in Unity page from now until 3rd June 2020. A live stream of the actual half marathon can also be viewed on HappyFresh’s Malaysia YouTube channel on 17th May at 5pm (JKT & BKK) | 6pm (KUL & SIN).

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