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ASICS introduces their new brand manifesto for 2023, which is centred around the message “Nothing Feels Better than Moving with ASICS”.

This manifesto aims to communicate the uplifting influence of movement with ASICS, and applies to all of their product categories.

ASICS Asia has officially introduced its Spring Summer 2023 collection, during its exclusive press preview held in Vietnam.


The new Spring Summer 2023 collection features highlights across all product categories – including performance running, Sportstyle and apparel.  

Spotlighting the most comfortable running shoe*, ASICS curated an immersive experience for guests to try the GEL-NIMBUS™ 25 and experience the softest landings made possible with its new PureGEL™ technology.

Early this year, ASICS premiered its new feature-length documentary, titled ‘Mind Games – The Experiment’, which captured four subjects as part of a unique study to determine if regular exercise has the power to improve cognitive function with mental performance.  

Mind Games – The Experiment is now available to stream in Malaysia and Vietnam on Amazon Prime. To find out more, please visit Mind Games – The Experiment.  

To inspire more people to move with ASICS, the brand is adopting a new manifesto in 2023 – ‘Nothing Feels Better than Moving with ASICS’ – articulating the uplifting feeling that moving with ASICS brings.

This was deeply rooted across all aspects of the exclusive event as an expression of how ‘Nothing Feels Better’ from product to product and across categories. Throughout the year, the manifesto will also be conveyed through various activations and drumbeat launches.  

Consumers are invited to express their uplift by sharing their experiences with ASICS on social media using the hashtag – #NothingFeelsBetter.  

For more information on new and upcoming products from ASICS, consumers can visit the online website at asics.com.  

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