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GMG, a prominent family-owned conglomerate in the Middle East, made its foray into the Southeast Asian market in late 2020.

Excitingly, Sun & Sand Sports (SSS) has opened in Malaysia, bolstering their presence in Southeast Asia. The grand launch, titled ‘SSS Active Arcade,’ took place at Centre Court, Mid Valley Megamall, providing a unique experience for fitness enthusiasts and lifestyle seekers.

This strategic expansion includes stores in Mid Valley Megamall, Pavilion Bukit Jalil, and an upcoming outlet at TRX. It signifies a significant step towards GMG’s vision of establishing 11 stores across Southeast Asia, including Malaysia, in the next 36 months.

SSS stores will introduce Malaysians to a diverse range of fitness and lifestyle products from over 21 global brands. The launch emphasizes SSS’s commitment to inspiring Malaysians to redefine their approach to performance and well-being, injecting an element of fun into the sports world. The store’s design incorporates experiential zones and educational spaces for an immersive retail experience.

Since its 1979 inception in Dubai, UAE, SSS has been a pioneer in promoting an energetic lifestyle and sports excellence. Synonymous with renowned sports and lifestyle brands, SSS has become a sporting haven, particularly for its Middle Eastern clientele.

With a vision deeply rooted in the connection between sports and joy, SSS goes beyond conventional sporting goods. It invites Malaysians to redefine their sport with joy, fun, and unique expression, celebrating the spirit of sports and empowering individuals to shape their athletic narrative uniquely. The brand’s debut in Malaysia marks a clear call to ‘redefine your sport with SSS.

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