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Mizuno, a renowned name in the world of sports, has stood the test of time for over a century.

Its longevity is not a stroke of luck but a result of meticulous planning, innovative strategies, and unwavering commitment to quality.

Established in 1906 by Rihachi Mizuno, Mizuno started as a small sporting goods shop in Osaka, Japan.

From its humble beginnings, Mizuno steadily expanded its product line and geographical reach, becoming a global leader in sports equipment and apparel.

The company’s rich history and deep-rooted values laid a solid foundation for its enduring success.

From left to right: Masaru Sasamoto, Malaysian runners – Jason Tan, Muhammad Khalish, and Shahfiq Raof

“Mizuno’s corporate philosophy is contributing to society through the advancement of sporting goods and the promotion of sports.” – Masaru Sasamoto, the Manager of Mizuno’s Global Marketing Office

One of the cornerstones of Mizuno’s longevity is its commitment to quality and contribution to society. From the materials used to the manufacturing processes employed, Mizuno spares no effort in ensuring that its products meet the highest standards of excellence.

This positive brand image has earned Mizuno the loyalty and trust of millions of customers worldwide, further solidifying its position as a global leader in the sporting goods industry.

“Our innovation makes personal best.” – Shunsuke Aoi, Manager of Global Running Footwear Planning

Mizuno’s ability to innovate and adapt to changing market demands has been instrumental in its longevity.

At the heart of Mizuno’s global recognition lies its relentless pursuit of innovation and technological advancement.

The company invests heavily in research and development, constantly pushing the boundaries of technological advancements in sports equipment and apparel.

Whether it’s developing new materials for running shoes or refining the design of baseball gloves, Mizuno remains at the forefront of innovation, keeping its products relevant and competitive in the market.

“What we are strong are our craftsmanship and technology. We want to provide to people who really love sports and running.” – Masaru Sasamoto

Mizuno’s reputation for superior quality and craftsmanship sets it apart in the competitive landscape of the sporting goods industry.

Every Mizuno product undergoes rigorous testing and meticulous attention to detail to ensure unparalleled performance and durability.

Athletes and sports enthusiasts trust Mizuno for its consistent delivery of high-quality gear that meets the demands of their sport.

Mizuno’s close collaboration with athletes is another key factor driving its global recognition. The company actively seeks feedback from professional athletes and enthusiasts to inform the design and development of its products.

By prioritizing the needs and preferences of athletes, Mizuno creates gear that not only enhances performance but also inspires confidence on the field or track.

Mizuno’s global recognition in the sporting goods industry and running sector is the result of a combination of factors, including innovation, quality, athlete-centricity, global expansion, and brand reputation.

As Mizuno continues to push the boundaries of athletic performance and inspire athletes around the world, its legacy of excellence and leadership in the sporting goods industry is poised to endure for generations to come.

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