adidas’ commitment to keeping consumers at the core of everything they do is woven into every facet of the brand. From ongoing initiatives to uplift the women’s community to the launch of their latest, comprehensive membership; adiClub.
Stemming from the belief that sport has the power to change lives, this December, adidas invited women’s communities together through adiClub to wrap up the year with an all-women dance workout party; adiClub Ladies Night.
A key name in sports and lifestyle, adidas has always continued to innovate products, and activations and expanded its network of partners to consistently elevate consumer experience with the best in the industry. adiClub Ladies Night embodied this initiative in totality.
Powered by long-time brand partner Move with Maggy and established local dance community Babel Dance, the event brought together and provided a workout experience unlike any other for women of all walks of life; through adiClub.
adiClub; the latest adidas membership, bonds consumers through their mutual love of sports, training and lifestyle. Open to all, adiClub Ladies night extended beyond the adidas’ existing network that included communities such as adidas Runners Kuala Lumpur and Women’s Training.
Crafted around the spirit of togetherness this festive season, the event was designed for women of all fitness levels and backgrounds – from beginners to fitness fans, to those just looking to have a fun evening.