Oakley® releases its 2023 Lunar New Year Collection which honours the widely celebrated holiday. The collection embodies the spirit of new beginnings and pushes us to embrace what the upcoming year will bring, all while commemorating the black water rabbit, the Chinese zodiac sign for 2023.
The rabbit, the fourth animal of the Chinese zodiac, is symbolic of peace and prosperity. The rabbit is viewed as earnest and pure, but equally cunning and agile, characteristics that Oakley brought into its 2023 Lunar New Year Collection.
The collection includes iconic styles like Frogskins A with PrizmTM Ruby lenses, alongside EVZeroTM Path® with Prizm Trail Torch lenses. Both styles are accentuated by matte black frames with clear tactile gloss, adorned with the Oakley logo in satin gold.
This exclusive frame treatment is a nod to the rabbit’s friendly and vigilant nature. Both Frogskins A and EVZero Path come in special Lunar New Year packaging, including custom micro bags, cases, and a traditional red paper envelope customarily gifted during this holiday, all adorned with the festive Oakley Rabbit logo.
The 2023 Oakley Lunar New Year Collection will be available in selected Oakley stores and authorised Oakley resellers.