lululemon marks its first e-commerce partnership in Asia with Lazada.
This official flagship store on LazMall, Lazada’s channel offering authentic brand experiences, marks lululemon’s first e-commerce partnership in Asia and validates the brand’s ambition to create an expanded marketplace as guided by the Power of Three x2 growth strategy.
lululemon is partnering with Lazada to serve more consumers across the region with direct access to lululemon’s product innovations, helping the brand to further drive its digital expansion. This venture is also part of lululemon’s ambition to reach and inspire more digital communities by creating a bigger marketplace.
“We are thrilled to be the partner of choice for lululemon as they expand their digital footprint into Southeast Asia. As lifestyles normalize this new year, wellness continues to be a focus with people seeking connection through activities and meaningful experiences. Consumer’s demand for athletic gear will continue to grow, coinciding with the increased appetite for online shopping that has taken root over the last few years.” said Pierre Beckers, Executive Vice President, Regional Strategic Accounts, Lazada Group.